Leading British designer Kelly Hoppen MBE will launch her first e-commerce store with a self-designed interior product range in January 2014.
The luxury online store debuts on her website Kellyhoppen.com with accessories, bed linen, cushions, candles and gifts, all carrying the stamp of the multi-award winning designer’s iconic neutral-yet-opulent style.
As well as being able to shop by room or by item, visitors to the site will find constantly updated exclusive style tips, video teasers and how-to’s, alongside insightful customer Q&As.
While Kelly has showcased her home product design skills in collaborations with select licensees over the years, Kellyhoppen.com marks the first time she has made a full collection of her work available to purchase online.
“This launch is absolutely thrilling for me, this is something I’ve wanted to do for a very long time,” Kelly says. “I put all my heart into designing the debut collection.
“Because the nature of my style focuses on simple, tactile, luxurious designs, we worked on the website to make it as user-friendly, inviting and inspiring as possible and I am delighted with the result.”
From soft, beautifully stitched linens in Kelly’s signature taupe colour scheme and richly contrasting throws in sumptuous fabrics, to mood-setting room sprays and fragrant candles, the Kellyhoppen.com affordable luxury range starts from under £20 and delivery is available in the UK and worldwide.