Brabantia, renowned for bringing smart and stylish design to kitchen and homeware, has announced the launch of Designed for living – its transformation into an inspiring interior design brand. Brabantia was founded in 1919 by a team of 15 and has since grown into an international brand employing over 1,000 people and trading in 90 countries around the world. Its new Designed for living proposition follows 95 years of design success and takes the company to the next generation of innovation. ?Supporting this evolution into an interior design brand, consumers can expect a new look and feel: a stylish redesigned logo, attractive lifestyle photography, contemporary colour palettes and lovely details. The fresh, inspiring packaging turns the products into a gift for you or a loved one. Making the ordinary extraordinary! Brabantias CEO Tijn van Elderen said: In 2014 our aim is to enrich the quality of life of our consumers with beautiful interior designed products that make daily chores a pleasure. Products that they can enjoy every day, for as long as they want. Thats Designed for living. Our brand new collection represents the new Brabantia – new colour palettes, must-have accessories and all with an element of surprise in the design! Its our most exciting time to date in over 90 years of business.
For more information visit www.brabantia.com