Retailers want lighting that makes the colours of clothes and fabrics appear rich, intense and vivid. Unfortunately, until now LED spot light sources tended to make whites look off-white or yellowish. But that’s all set to change – because with the new Philips CrispWhite technology you can give your customers the best of both worlds: vivid colours and intense, pure whites. Philips CrispWhite technology makes whites appear pure and bright while at the same time making other colours appear warm, saturated and intense. That’s because it offers two colour temperatures with a single lamp – 4000 K for whites and 3000 K for colours. The result is an extremely attractive display that presents a totally new colour experience to shoppers, one that shows all the store’s merchandise in the best possible light.