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Thursday, June 20, 2024

Bureau de Change Complete MADE Store

The brief for the new MADE store is to re-evaluate the concept of a ‘showroom’ and incorporate technology in a way that would genuinely add value to the customer experience.

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Located in one of Europe’s busiest shopping districts, the new store experience begins with the external windows. Rather than display product behind the glass, the glazing itself becomes a full scale representation of the product in an intricate permanent installation.


Almost 40,000 hollow clear plastic rods puncture the 10 windows of the store to create three-dimensional ‘pinpressions’ (similar to the 1980’s executive PinArt toy) of some of MADE’s most iconic pieces of furniture.

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Inside, the store blends physical product with full scale projections in a series of room sets. Customers are guided through a network of white-washed walls – curved like the pages of a book (referencing the literary history of Charing Cross Road). These walls provide a clean backdrop for the furniture and a canvas upon which products can be projected.    The use of large format projections mean a single room can show multiple combinations of product changeable on demand.

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This opens up the possibility for customers to experience the full product catalogue without requiring a hangar-like showroom or costly central storage facilities.


Customers are provided with tablets on which they can browse and find further product information about their favourite pieces.

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Alongside the digital experience, a large physical furniture sample archive provides an opportunity to touch and feel fabrics and explore colour swatches to help decision- making.








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