The first Wool Floor Show London is a complete sell out. The show, running 23rd and 24th March, is dedicated to the wool flooring sector intends to promote the superior benefits of quality wool for the floor and has the support of all major leading wool brands. The event, a concept from HRH The Prince of Wales’ Campaign for Wool and its major funder The British Wool Marketing Board will host more than twenty wool carpet manufacturers including Brintons, Axminster and Ulster Carpets, Cavalier Carpets, Kingsmead, and Mr Tomkinson. Cormar, Brockway, Manx and Westex are also on the list as are Crucial Trading, Bronte Carpets, Roger Oates and Jacaranda as well as many others. Chelsea Football Club’s Stamford Bridge is the central London venue chosen and whilst better known for football, it also hosts many top trade events. Its Great Hall has the advantage of having its own entrance and some parking outside the door as well as tube station nearby. From a wider perspective, it is also within reach of all of London’s attractions within minutes. A key feature will be a series of inspirational wool show case installations – similar to the one displayed at The Flooring Show in Harrogate where the Campaign for Wool has hosted Wool Trends for the last two years.