Furniture brand Lema have opened their first company-owned flagship store in London, located at 183 Kings Road.
Housed in an elegant townhouse and distributed over two floors, the Lema flagship store embodies the elegant style and relaxing Mediterranean atmosphere that define this brandís character.
The ground floor, with large street-level windows overlooking the Kings Road, houses Lema Casa collections, showcasing the companyís philosophy, based on slow-living. The brandís iconic modular systems and free-standing furniture, are the result of Lemaís roster of design collaborations, which features products by international designers including Gordon Guillaumier, Francesco Rota, Neri & Hu, Raw Edges, Nendo, Werner Aisslinger, and Christopher Pillet.
The showroom display flows organically to the lower floor, where Lema Contract is located; here a dedicated team is available to develop custom solutions for large scale projects.
The Kings Road flagship store is designed by Piero Lissoni and has been conceived to stage the two main identities of the Group, Lema Casa and Lema Contract. These two manufacturing realities represent two separate but interconnected pillars of the Lema brand, united by a common thread: the culture of know-how, tradition and innovation that has always defined the essence of Italian design and the unique world inhabited by Lemaís collections. The London flagship store marks a significant international investment that follows other recent openings in New York, Miami, Los Angeles, Beijing, Taiwan and Melbourne, markets in which ĎMade in Italyí is recognised and appreciated, and where Lemaís quality and style.