Traditional Irish linen manufacturer William Clark has unveiled a unique luxury brand, Earthed. The linen producer has extensive experience in the apparel market suppling to high-end fashion brands including Burberry and tailors on Savile Row. Earthed is the company’s first step into the interiors market and sees it marrying traditional techniques with modern creativity and technology to produce a stunning range of interior fabrics. The first collection to be unveiled is The Upperlands Collection, which has been inspired by the fluid movement of nature. Encapsulating the visual beauty of the natural world, the collection features seven designs each focusing on a different element. The bespoke linens are individually printed to suit customers’ requirements and are ideal for upholstery and soft furnishings. The Upperlands Collection will be available from leading interior design stockists and major retailers from £70 per metre. Earthed will release four collections per year from 2017 with two for each season.