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Monday, June 24, 2024

The Boss of branding


Workplace branding was a key consideration for Boss Design when approached to supply a range of furniture, seating, and meeting solutions for the refurbishment of the six-floor offices of Arthur J Gallagher in Lombard Street, London, one of the world’s largest insurance brokerage and risk management companies. The challenge facing Arthur J Gallagher’s in-house design team was to create a distinctive branded interior to represent two non-AJG brands, Alesco and Pen Underwriting. Across four floors of the building a fusion of colour, materials and furniture was introduced to reflect the individual schemes. To harmonise with these themes, Boss Design introduced pieces such as Kruze low-back lounge chairs complete with a veneered outer back and bold punches of coloured fabric. These echo the colours used through signage and feature walls. Each separate identity is then carried throughout two other shared floors where once again, Boss Design’s furniture helps create synergy and reinforces a sense of community within the building. A circular Vista pod system by Boss Design is installed on the lower ground floor.

01384 455570 | 020 7253 0364 (Boss Design Showroom) | www.boss-design.com

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