Classic but contemporary, whimsical yet robust and quintessentially British, Atty & Smart is a new luxury lifestyle brand, introduced in IDT in 2016. The company was created by sisters Lucy and Charlotte and inspired by exquisite old botanical illustrations with a faithful and engaging depiction of British flora and fauna. Atty & Smart have produced unique, elegant designs and applied them to a range of beautiful products, including tableware, wallpaper designs and stationery. Lucy and Charlotte commented, “We have always admired the redoubtable spirit of the British botanists and illustrators of the early C20th and were beguiled by the charm and elegance of their drawings… Our collections are designed and made, where possible, in Britain and are redolent of a country of village cricket, picnics, homemade elderberry wine and sumptuous High Teas! A Britain of Buckingham Palace, The Tower of London, Swallows and Amazons and ‘Rain Stopped Play’!” The launch collection includes hand decorated English fine bone china produced in Stoke-on-Trent, beautiful greetings cards and wallpaper designs.