John Mark Watson, Managing Director of John Mark Ltd, comments on his company’s use of digital printing using HP Latex systems, “The colour and tone of wallpapers is key to creating an atmosphere; a calming uniformity throughout an entire interior, a warming cocoon of complementary colours, or a vibrant splash of contrasting tones that shakes up a space.
“Patterns and full-wall mural designs work as conversation pieces, as people want their homes and workspaces to reflect their individuality. At John Mark Ltd we have pioneered the use of digital printing technology, using next-generation HP Latex systems, that gives designers access to an almost unlimited colour palette without the costs associated with traditional printing methods. Just as important as colour is texture; people want to touch wallcoverings.
“We have developed modern digital printing techniques that bring many luxe materials into the mix, like silk, linen, grass cloth, faux suede and foils. On-demand digital printing allows design houses to order very short runs of wallpaper – even bespoke designs – so their customers can be sure their interior is unique.”