Baranowitz + Kronenberg (B+K) has designed the flagship New York showroom for high-end designer jewellery brand, Âme, which opened on Spring Street, Soho recently.
Located in the heart of Lower Manhattan, B+K took inspiration from the shadows of the undulating cast iron facades typical of this district.
On entering the space, the sharp contrast between the stainless steel polished surfaces of the centrepieces and the peripheral steel panelled walls are immediately obvious, representing how the cast iron buildings of the area contrast with the daily life of a bustling city.
The main theme of the design of the store is the combination between past, present and future.
The duality of the historic architecture of Soho, New York with the cutting-edge modern design inspired by this very architecture, creates an entirely new impression and reflects the very soul of Âme. The dark peripheral envelope of the interior executed with vertically soaring rolled steel panels is a bold and abstract embracing backdrop for the central jewellery displays.
A monochromatic palette, present throughout, enhances the jewellery pieces and the reflective spatial arrangement encourages movement through the store. Following the success of the B+K designed first Âme’s store in Los Angeles which opened in April 2019, the practice have set out to deliver a similar sensorial experience for the New York store, through their unique design for the display of jewellery.