SS21 Trade Collection Launch

SS21 Trade Collection Launch

New for spring summer 21, the latest collection from features a selection of new fabrics, sofa and chair shapes – and will join’s existing made-to order upholstery and home accessory offering.

Reuben 3 seat sofa in Marina brushed linen cotton

Available for trade and commercial clients, the new collection includes the launch of five new designs; two hero sofas, Reuben and Bowie, stylish dining and bar seating, Margaux and Coco, and Poppy, a deep-buttoned accent chair. Ranging from contemporary to retro-inspired styles, these pieces are perfect for any hospitality, hotelier, commercial and residential projects. To view the stunning new range, please click here.

Speaking on the SS21 Trade Collection, Trade Manager at Joseph Ball comments: ”Seating is at the core of this collection and we wanted to ensure that each sofa, dining seat or armchair could stand alone as a beautiful, functional residential piece, but also work well in multiples and in combination with complementary styles to make a statement in restaurants, bars, office meeting rooms or set the scene in a boutique hotel lobby.

Margaux bar stools in Bahama cotton matt velvet

By expanding our range into dining seating, alongside more contemporary shaped sofas, coupled with our extensive fabric offering boasting over 100+ fabric varieties, we hope to be able to cater for most project briefs and become a one-stop shop for our growing  number of  interior design and specifier clientele.”

With a dedicated trade team on-hand to offer advice at every stage of the process, specifying to the exact needs of a project has never been simpler. trade benefits include an exclusive bespoke order service, access to an express delivery service, competitive discounts as well as a complimentary Trade Tool Kit to expertly advise clients, which also includes fabric samples and product information.

Louis armchair in Ashford textured boucle

To find out more about the benefits of a trade account and register your interest, please click here.’s trade team are available by appointment to discuss any projects. ​To arrange a chat, please email

Jade Tilley
Jade Tilley
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