Eco-friendly paint pioneer Graphenstone has launched the exclusive new Ashmolean Paint Collection in collaboration with the world’s oldest public museum.
Graphenstone is one of the most advanced ecological and natural paint companies on the market. Their exclusive new Ashmolean Paint Collection, in collaboration with the World’s oldest public museum, harnesses graphene technology to capture the colours of art and culture through the ages.
Taking some of the Ashmolean’s most treasured objects as inspiration, the range, called ‘The Treasured Collection’, launched in April and comprises of 16 carefully curated and complimentary shades, which are practical for both home and commercial use. Colours range from the burnt orange of the maple wood used by master violin maker, Antonio Stradivari, to the vibrant teal of the feathers in John Ruskin’s ‘Study of a Kingfisher’. Each colour has been chosen and matched to the original artworks by the Graphenstone team.
Dec McCarthy, Commercial Manager, Ashmolean Museum, comments, “We have often mixed our own paints for our interiors by matching colours with our collections, so it is great to launch this new range with Graphenstone and offer it to the public. The range Is 100% natural and non-toxic in line with Graphenstone’s unrivalled environmental credentials; and sales will support the Museum and our work.”
Graphenstone is made using the highest quality lime and sustainable natural minerals, perfectly suited to both modern and traditional interiors. Containing Graphene, a nontoxic pure carbon that is the strongest material known to science, it offers exceptional performance, durability, and coverage.
Graphenstone’s healthy paints are petrochemical and plastic free, with only trace elements of VOCs (less than 0.1%), free from carcinogens, hazardous chemicals, and preservatives. The paints are virtually odour free so will not release harmful off gasses or synthetic additives often associated with breathing difficulties and allergies.
The environmental impact is rigorously controlled, and the manufacturing process is powered entirely by renewables (hydro (37%), wind (51%) and solar (12%)) with wastewater being reused in the production process. All packaging is cardboard, and the paint tubs are made using 100% PCR plastic (post-consumer) meaning everything is 100% recyclable.
Patrick Folkes, Graphenstone Director said, “We are often approached by global partners to collaborate. When the Ashmolean explained what they wanted to do, we could not say no to this unique opportunity to create stunning colours that will also help to support one of the UK’s most important cultural institutions and we are honoured to be working alongside them.”
The range is available in two finishes ideally suited for internal applications. GrafClean and Grafclean Eggshell are mixed mineral paints composed of vegetable resins and ecological materials, certified as Eurofins ‘Indoor Air Comfort Gold’ complying with the lowest emission rates in Europe, ensuring quality and the brands contribution to a healthy indoor environment.
The Ashmolean paints are sold nationally via selected Graphenstone UK distributors and exclusively online at www.graphenstone-ecopaints.store.
