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Friday, June 14, 2024

Success for consumer goods mega trade fair

“Celebrating Business Together” was the motto of this year’s mega trade fair for the global consumer goods industry, consisting of Ambiente, Christmasworld and Creativeworld.

It was a festival of records with an increase of ten percent – 4,928 exhibitors presented their new products on over 360,000 gross square metres. Despite a rail strike lasting several days, around 140,000 visitors from all branches of trade and sales channels were inspired by a wealth of trends and innovations at the biggest event in the history of Messe Frankfurt. As the most international networking and ordering platform, the industry’s one-stop shop with over 170 participating countries and regions provided orientation, inspiration and solutions to current challenges in the market. 

“Together with around 5,000 exhibitors and participants from over 170 countries and regions, this top-class trade fair trio strengthens the consumer goods industry in uncertain times,” said Detlef Braun, Member of the Executive Board of Messe Frankfurt. “The economy is under enormous pressure in the face of increasing global tensions. That’s why personal encounters, new solutions, inspiration and the development of new export markets and sales channels such as Hospitality and the contract business are irreplaceable.”

Ambiente 2024

Voices from the industry reiterated this sentiment with Christian Haeser, Managing Director of the German Home and Office Trade Association (HWB), saying: “Once again, the trade fair trio of Ambiente, Christmasworld and Creativeworld asserted its immense importance as the number one order platform for the German specialised trade. The retail trade’s need for innovations, the chance to experience and order products in a personal encounter on site were the key factors that characterised the spirit of the trade fair. Retailers are entering the new year with a strong tailwind and many trade fair trends.”


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