Renowned architect and design icon Patricia Urquiola is set to redefine the boundaries of textile design at Heimtextil 2025. From 14-17 January, the world’s leading trade fair for home and contract textiles will showcase Urquiola’s groundbreaking installation, “among-us,” an immersive exploration of the role of textiles in both interior and hospitality design. Her work will take center stage in the high-end product showcase within the Bed, Bath & Living area, where visitors will have the chance to experience her innovative approach up close.
Urquiola’s “among-us” is an experience designed to provoke thought and conversation around the evolving role of textiles. Integrated into this installation are products she designed for renowned brands like Kettal and CC Tapis, bringing together a rich tapestry of her signature style and cutting-edge innovation. The installation invites attendees to immerse themselves in a world where textiles serve as a medium for dialogue, exploration, and sensory engagement.
For Urquiola, Heimtextil is a space to foster a two-way conversation. “Heimtextil is a natural fit for us because it is more than a trade show. It’s an opportunity to foster a dialogue that starts during the fair but continues throughout the year. We’re not only speaking to sector specialists but to anyone involved or interested in textiles, offering a fresh perspective,” she says.
The “among-us” installation aims to engage a wide audience, from industry insiders to design enthusiasts. “This project continues our ongoing exploration into the possibilities of textiles, applying them across multiple scales—from product design to interiors and architecture,” Urquiola explains. “It is designed to foster a broader conversation, not limited to industry professionals but engaging anyone interested in materials and their evolving roles.”
Urquiola will also host exclusive masterclasses and guided tours during Heimtextil 2025. These sessions provide an opportunity for visitors to experience and see one of the most influential figures in contemporary design live.
Heimtextil’s Bed, Bath & Living area, located in Hall 12.0, will host not only Urquiola’s visionary work but also a curated selection of products from leading international brands and private labels. Companies such as Beddinghouse (Netherlands), Lameirinho (Portugal), Marzotto Lab (Italy), and Veritas (Turkey) will showcase their latest collections, featuring everything from luxurious bed linens to decorative cushions and home accessories. With brands like Hermann Biederlack and Formesse returning to the show, Hall 12 promises to be the epicenter of textile design.
For international buyers and designers, Hall 12 is the go-to destination for discovering the latest trends and establishing vital industry connections. Urquiola’s “among-us” installation will undoubtedly be one of the event’s key highlights, offering an unparalleled blend of artistic vision and cutting-edge textile research. At Heimtextil 2025, Patricia Urquiola once again proves why she is a design force to be reckoned with—pushing the boundaries of what textiles can do, while shaping the future of interior and hospitality design.