Louis De Poortere’s EcoRugs range is not only recyclable, but washable too.
The beautiful designs and textures of Ecorugs by Louis De Poortere are reason enough for homeowners to fall in love, but this is not where the story will end. Every Ecorug is made to be recycled or reused through the Take Care Program, but did you know that they are also wonderfully easy to clean?
So easy in fact, that they can be machine washed to remove dirt and stubborn marks that haven’t come out with regular vacuuming and spot cleaning. Every quality Ecorug can be machine washed on a gentle spin cycle at 30°C to restore their appearance and give more years of use in the home.
Extending the first life of Ecorugs in this way is instrumental to the circular philosophy of the collection, which promotes durability alongside recyclability as key in a truly sustainable product. In fact, with a long life thanks to the washable polyester construction, Ecorugs have 50% less carbon emissions when compared to a cotton rug*.
Not only a great way to keep rugs looking like new and to improve product sustainability, ‘machine washable’ is also an attractive proposition for homeowners looking for a new rug.
Alan Russell, sales director, Louis De Poortere, says: “Naturally, homeowners want their investment to last and stand up to life and so being able to machine wash their rug is going to appeal, even if it never makes it into the drum. It’s the idea of machine washing that gives customers confidence.”
With Ecorugs, Louis De Poortere is now bringing the appeal of machine washing to its high-quality woven designs, including library favourites such as Mad Men and Fading World as well as new styles such as Pop, Cities and Sakura. As every new rug from Louis De Poortere is an Ecorug, the brand’s entire rug collection is now machine washable and completely recyclable.
“Ecorugs gives high-street and independent flooring, home and interiors stores the chance to answer the loudening buzz around machine washable rugs,” continues Alan. “With our unmistakable woven quality and exclusive in-house designs creating a distinct and unique proposition, retailers can offer a washable rug and uphold a reputation for better quality products.”
For further information, Louis De Poortere, www.louisdepoortere.com, info@depoorterelouis.com