Go inside the YDF Interiors showroom that is breaking the mould and elevating the visitor experience.
From the moment you step into YDF Interiors, the notion of a conventional showroom vanishes. Instead, you are welcomed into a world where hospitality sets the tone, and design unfolds as an experience — immersive, effortless, and exquisitely curated.
Spanning two floors and 20,000 square feet, the space flows like a private residence: a kitchen spilling into a dining room, a bedroom opening into a wardrobe. Every detail invites you to linger, to explore, to imagine life within it. Light, texture, and atmosphere guide the way, transforming the visit into a narrative in which every corner whispers possibility. Here, the showroom fades, replaced by a story of living and inspiration.
“When we created YDF, our aim was clear: to go beyond display and redefine how interior design projects are sourced, managed, and realised,” shares Julia Danilova-Meretska, Co-Founder and CEO. “Equally important was building a community and a cultural dialogue, making this more than a showroom — a place to work on ideas, collaborate, and shape new visions.”
“Over 100 of the world’s most renowned brands are arranged in harmony, forming complete environments rather than isolated vignettes. Guests often say entering YDF feels less like visiting a showroom and more like being welcomed into a home — where conversation flows, and visions begin to take shape. “From a client’s perspective, trust is everything — one partner to manage the vision from start to finish. YDF gives you that,” Danilova-Meretska adds. “We handle every stage, so the process feels effortless and the final result extraordinary.”
YDF orchestrates projects with end-to-end precision: concept, sourcing, bespoke production, procurement, construction, and installation. Through YDF Bespoke, rare stones such as Traonyx and Rosso Picante, glossy eucalyptus, and raw brass are transformed by Italian ateliers into singular, timeless pieces. The showroom’s material library expands the universe of possibility, while curated art and collectibles ensure each project carries individuality and narrative.
Hospitality is integral to the YDF experience. Meetings unfold effortlessly, accompanied by exquisite cuisine and curated fine beverages from Alba, the restaurant floating above the showroom, also designed and fitted out by YDF. More than a restaurant, Alba embodies the YDF philosophy: a lifestyle destination where design, atmosphere, and culinary craft converge. Here, project discussions naturally evolve over thoughtfully prepared dishes, turning work into shared experience. Watching clients relax, immerse, and engage, the team knows the vision has been fully realised — a space where design, creativity, and hospitality coexist seamlessly.
Extending this spirit of collaboration, YDF Club gathers interior designers, architects, and creative professionals into a private, curated community. Conceived as both a professional forum and cultural salon, it is a platform where education, dialogue, and collaboration flourish. “As with YDF itself, the Club was born to go further,” says Danilova-Meretska. “We bring together the best professionals, transcend borders, and spark new ideas — a space to collaborate, experiment, and shape the future of design.” The Club hosts academies, talks, and project showcases, fostering innovation and strengthening YDF’s role as a hub where the industry converges to shape its future.
Set in the heart of Knightsbridge — a district defined by elegance and heritage — YDF Interiors mirrors its surroundings: cosmopolitan, refined, attuned to the lifestyle of those with a discerning eye. Yet it is more than a reflection; it is a stage where visions take shape, a canvas where creativity, craft, and culture meet.
All these details — woven together with over a decade of experience curating and delivering world-class interiors — define the YDF ethos: design should not only be seen, but lived. More than a showroom, YDF Interiors offers a glimpse into the future of living — where every project becomes a story, every story an experience, and every visit an invitation to imagine a life shaped by design, collaboration, and refinement.
www.ydf.world | IG: @ydfinteriors
