Tarkett launched a digital design campaign to engage architects and designers from across Europe with its new ‘Floor is the new Playground’ concept. The eight-week campaign, which encouraged users to play with floor patterns and create interesting designs using Tarkett’s Luxury Vinyl Tile (modular vinyl) ranges, eventually evolved into an international game of ‘design tag’. Several architects and designers from across Europe even took the opportunity to collaborate and produce inspiring floor designs, sharing them widely on social media. In the UK, designers were invited to produce an advert with their patterns and Eric Klein Velderman of Cantoo Design created a number of intricate designs and was recently presented with a MacBook Air. Further information on Tarkett’s Floor is the new Playground concept and the wide range of LVT floor designs can be found at flooristhenewplayground.tarkett.com. The pattern creation tool used for the campaign is available at flooristhenewplayground.tarkett.com/en_UK/play
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