UK based ‘briiv’ has raised over £700,000 in initial funding. To help bring a brand new and eco-friendly way of improving indoor air quality.
Thanks to developing a revolutionary, natural air purifier. The briiv Air Filter brings together all-natural, sustainable and biodegradable materials. This helps to deliver air purification performance that equals that of conventional devices.
Looking for a way to enjoy ‘countryside quality air’ inside homes everywhere. briiv designed and created a unique, innovative system. Which utilises a powerful four-stage “quad-core” filter process. Using 100% biodegradable and natural materials which can decompose once used. The filter includes dried moss, coconut husk, activated charcoal, and crafted nano-silk matrix material.
How city life affects your health
briiv has recognised that city living comes with many downsides. These included poor air quality, allergens, pathogens and airborne toxins. Which can have a negative impact on health and well-being. The filter will provide a natural, energy efficient and eco-friendly way to cleaner air in homes. The device can also be used in smart-homes through its Alexa and Google integration.
The briiv Air Filter brings stylish and contemporary aesthetics to any environment. Creating a breath of fresh air from the traditional “white goods” image.
The purifier will remove toxins, animal dander, mould spores and particles from a 6m x 6m room in 60 minutes.
“The device is like nothing currently available. It is without doubt, the most sustainable air purifier ever created. Using briiv could help remove 1,000s of tonnes of non-biodegradable HEPA filters from landfill every year.” Says Designer and Creative Director, Sean Sykes.
“Everything we design has green credentials at its heart. So the briiv Air Filter has 100% biodegradable filters. It is made from 90% natural and sustainable materials. Our efficient natural filters can even be composted down within 3-4 months.”
Managing Director, James Whitfield continued “We’ve invested in identifying the most efficient and renewable filter materials possible. We believe we’ve found the perfect combination. Air purifiers are used in millions worldwide. From helping people with allergies, to aid home-workers create clean-air office spaces. Also rid the domestic environment of pollutants and unhealthy microbes and particles.”
“Air purifiers traditionally use HEPA filters. Which are made from fibreglass and plastics. That means they need changing every 6 months and take 1000 years to decompose. As a society, we send 15,000,000 used HEPA filters to landfill every year. The natural filters which briiv utilises bio-degrade in 6 months. Better for the planet, the environment and for you.”
The briiv Air Filter is available for pre-order on crowdfunding platform Indiegogo. With initial retail sales taking place on https://www.briiv.co.uk at the beginning of 2022. Also there is availability in some stores worldwide via our international partners.
