Heimtextil presents the design trends preview for 2020/2021 with ‘Where I belong’ theme in anticipation of 2020 show.
For the official Heimtextil Trend Preview, Anne Marie Commandeur, Stijlinstituut Amsterdam Director, introduced the new design themes. The presentation in the run-up to Heimtextil, which takes place 7-10 January 2020, took place at the Textile Museum’s Textile Lab in Tilburg, the Netherlands in September and was streamed worldwide.
This season, Stijlinstituut Amsterdam is responsible for the Trend Book content and Trend Space implementation at the upcoming international trade fair for home and contract textiles. Alongside Stijlinstituut Amsterdam, London-based studio FranklinTill and Danish agency SPOTT trends & business contributed to the 20/21 global forecast for perspective-related interior design. Together with the Heimtextil management team, these Trend Council participants gave insights into future styles during a workshop.
At the annual international Trend Council workshop, identity was an ever-present topic: part of a broader discussion on gender and cultural diversity, on tolerance and curiosity. Today, the self-identification process seems more complex than ever. Identities are now formed through experiences that take place locally, nationally, globally, both online and offline. Identity therefore can consist of many different layers. In fact, individuals can all have multilayered identities.
Making Room for the Multifaceted Self
As an overarching theme, “WHERE I BELONG” addresses layered identities via the five diverse Heimtextil 20/21 trends. “Maximum Glam” turns the glamorous life tech-savvy, “Pure Spiritual” finds balance in nature and mysticism, “Active Urban” values utilitarian, adaptable solutions, whereas “Heritage Lux” celebrates rich historical legacies and “Multi-Local” embraces global cultural influences.
Reflecting on this year’s Heimtextil trend “WHERE I BELONG” shows one size does not fit all. To unravel and reveal the layers of our identities in an informative and inspiring way, Stijlinstituut Amsterdam invited four design studios and two photographers to capture the core of each theme. Each creative was assigned a theme matching their philosophy, practice and methodology, enabling them to bring a personal and authentic aspect to the stories.
Establishing five worlds as spaces to experience, made for with and of exhibitors’ products, the Trend Space will also realise 2D visualisations from the book as 3D spaces.
Future Materials Library
Focused on material composition and manufacturing innovation, the Future Materials Library curated by FranklinTill exhibits will provide invaluable insight and inspiration for visitors and exhibitors alike, complementing the curated showcase of aesthetic design and colour trends. Each showcased sample will feature on-point information about each material’s raw origins, manufacturing process and potential afterlife.
Material Manifesto
Heimtextil and the international trend team created a Material Manifesto outlining how to manage resources used during the event and avoid using new materials that can end up as waste when the exhibition closes. Through intelligent material choice, Stijlinstituut Amsterdam will reduce material impact to create an immersive forum with a minimal footprint. Filling the 2,000 sqm Trend Space over four exhibition days is a challenge that the Heimtextil and Stijlinstituut Amsterdam teams must collaborate on to make a forum built primarily of textiles and inflatables with materials that can be reused after the event. Working according to the principles of circularity, these textiles fit for reuse will be combined with Messe Frankfurt stock components and rented and loaned materials. These installations go beyond decorative backdrops: they will tell distinctive stories representative of this year’s trends while meeting Heimtextil’s commitment to sustainability.
