Bertazzoni, exclusively supplied by premium kitchen specialists Britannia Living in the UK, have been selected to appear in dedicated John Lewis display stands throughout March 2015.
The Italian brand has been a hit with the retail giant since entering its stores in 2012 and will now be taking pride of place in 23 of its UK stores.
Michael Haigh, Marketing Manager at Britannia Living, commented: “John Lewis is a prestigious, lifestyle brand, just like Bertazzoni, and therefore it is a great place for us to display our products.
“These displays will showcase the very latest, soon to be launched Bertazzoni range cookers, characterised by oversized retro dials, branded brass hob details and a quality, luxury feel.”
A total of 33 products will be displayed in selected John Lewis stores, including range cookers from Bertazzoni’s Professional Series and Master Series.
Nick Underwood, Buying Administrator, large electrics at John Lewis added: “Back in December we allocated over 30 extra display spaces to Britannia Living across 31 of our departmental stores and 10 of our Home stores as a result of its increasing popularity.
“Growing on this success, we are delighted to exclusively highlight the Bertazzoni brand to our customers in stores throughout the month of March!”
Michael concluded: “This is an exciting time for Bertazzoni as we’re gaining strong momentum in the UK. We have worked hard on developing the brand and will have some more exciting developments to announce later in 2015!”
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